Q. What is cross-platform advertising? (300 words) Throughout this essay I will be exploring factors about cross-platform advertising and what it’s all about. I also will be exploring what cross-platform is used for and where it is mainly used. The word platform refers to where you would see the advert which then brings to the attention that Cross-platform advertising is when you see the advert on more then one type of media. Cross-platform advertising can also be known as cross media, which covers multiple media areas such as: TV, mobile, paid search and many more. Cross-platform advertising can make your brand more visible and acknowledged by using many platforms. For example Nielsen, who studies what consumers like and what needs fixing in markets etc so that it can catch their eyes, discovered that 85% of tablet and smartphone users use the devices when watching TV. This conveys the idea of cross-platform media, which can be very successful in advertising as it can have a
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Meghan Trainer - Dear Future Husband “Dear Future Husband” by Meghan Trainor consists of many aspects, which shows how women are represented. For example it represents women as demanding, judging, feminist and many more. Her video consists of women and men however the whole meaning of this video is showing how Meghan (portraying most women) who look for that ‘Mr right’ by dating so many guys. It also shows how women are picky in what they like for example Meghan goes through a couple of guys who can cook, strong, goes out (does fun things), buys gifts etc because her lyrics states that she isn’t good in doing any of them. She shows that women can be harsh in a way where they reject the men due to their qualities (in other words their personality) in which doesn’t suit her criteria. This can also represent women as gullible in a way where they can easily think they have fallen in love for example there is a section where Meghan and two other girls see a guy who they think is
My 60 second video about me This is a short video that shows pictures and a few clips of what I like doing and what I have previously done. I included images like what types of foods I like which also shows my culture as a Turkish Cypriot. I included pictures of what types of sports I did and my memorable experience, which was going to paintballing with my family, which I highly recommend as a family activity. There are many other pictures which shows where I go on holidays and what I like. I choose 3 specific transitions for my images and videos so it would look different then an ordinary.
"Most girls" by Hailee Steinfeld shows the division between all the females that are made by other people this maybe due to their colour of their skin or if they have different personalities etc. This music video has a positive and some negative representations of women. Starting with the negative you have women in short shorts and Hailee herself wearing multiple of clothing's which show off a lot of skin. There are also many scenes where there are close up shots which enables the audience to see more things up close, for example their toned bodies. Also not missing the fact that her video opens with her on a date with an male which thinks he’s complimenting her by saying that she’s “not like other girls” shows that in this video the representation of males are that they judge/insult/compare the opposite gender. A positive representation would be that to show a variety of representations of ‘Most Girls’ Hailee Steinfeld is then joined by more women with adjecti