The Radio Industry

Keywords:
  • Commercial / Public services radio broadcasters 
  • Other types of radio station (e.g college, community)
  • National / Local / Global / Online 
Station Profile:
  • Personality and Identity 
  • Logo and Visual Elements 
  • Cross-platform marketing 
  • Scheduling 
Speech-based radio:
  • Genres (e.g discussions, call-in, news, documentary)
  • Conventions (e.g use of presenter, contributors, studio / outside broadcast)

BBC RADIO

The BBC summarised:
  • The BBC produces promotional videos.
  • Cross-platform advertising promotes their station e.g tv channels.
  • Websites for each station. 
  • Phone calls in are a way to engage with the audience as well as being cheap to call. E.g Jeremy Vines lunchtime radio on BBC Radio 2. 
  • Discussions are lead by the presenter, e.g Miles Jump in the News Quiz on BBC Radio 4. 

The new digital-only:
  • BBC 1Xtra- New urban music, plus news, original in-house live music sessions, original live music concerts and music documentaries. 
  • BBC Radio 4 Extra- Classic comedy, drama, books, science fiction, fantasy and children's programme. Also known as BBC Radio 7.
  • BBC Radio 5 Live Sports Extra- A companion to radio 5 Live for additional sports events. 
  • BBC Radio 6 Music- An electric mix of 


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