Representations and stereotypes of women and men in the media
Most of the time the stereotypes women are that they are often represented as sex objects in other words having no type of agency and that they are to please men and then to be disposed afterwards. An good example where women are used by men is the music video by Robin Thicke - Blurred lines. It clearly shows younger women who are given no words to say but only being silent which the iconography of an mask worn conveys the silence becoming more frequently used which the lyrics " Always works for me " shows that it's been used before. Furthermore the stereotype that women are always used by men can also be shown as in the video they are underdressed, referring to be disposable meaning that they can be replaced once they have been used. Also the 'male gaze' can be referred to when we're talking about the girls being underdressed as for men it can be used for visual pleasure. On the other hand a stereotype that all men focus on is sex for example the lyric "I know you want it" can also show them as being dynamic which is shown from the age difference between the girls and the 3 males in the video.
Another representation of women would be them as housewives or mothers as shown in the Asda Christmas advert which portrays many of her motherly roles that she fulfils. Many of her duties would consist of shopping, cooking, school runs, bottle feeding, making key decisions meaning that women could say that they get the last say in her relationship. This advert shows that women can be selfless and think of their families first but also that women are seen in a domestic world, so in other words women only shine when it's e.g Christmas which she organises everything (shows off her skills but also showing that she is good as an housewife e.g cooking,cleaning etc). However men are also represented in many ways in this advert. For example it shows that men can be overruled and domestically clueless. Also the fact that the male in this advert is only useful for the physical movement (moving the Christmas tree) but has no say which is the opposite to the blurred lines video. The representation of him having a status is shown by seating him at the head of the table but also being lazy and greedy at the same time e.g. the last line said in the video "what's for tea" showing that all men do is expect things to be done for them.
Referring to representations of men, the car advert consists of male dominated key factors. For example having Matthew Mcconaughey as the traditional family man who is dressed in a suit can identify him as a business man who is married. The bull which can represent the alpha male and also the fact that men see other males as competition in many ways. Also the idea that most men like to see themselves as the alpha male brings attention to the advert where you see an open road which connects the idea of being the alpha and having freedom.In addition the inbetweeners movie links with the meaning behind the bull, which the bulls purpose is for sexual reproduction, this relates to the teenage boys who are represented as stupid,drunk, and seen as they are obsessed with sex. The representation of men are also associated as being nerds or typical lads. This is shown mostly in the inbetweeners movie trailer as the lads of the group are the ones who are the 'naughty' ones who think of drink, sex, women and party however the nerds in trailer is the one who generally doesn't know what their doing. They can also be the type who question things a lot and can act a bit dumb at times. Most people associate people who were glasses as nerds.
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