The Radio Industry Keywords: Commercial / Public services radio broadcasters Other types of radio station (e.g college, community) National / Local / Global / Online Station Profile: Personality and Identity Logo and Visual Elements Cross-platform marketing Scheduling Speech-based radio: Genres (e.g discussions, call-in, news, documentary) Conventions (e.g use of presenter, contributors, studio / outside broadcast) BBC RADIO The BBC summarised: The BBC produces promotional videos. Cross-platform advertising promotes their station e.g tv channels. Websites for each station. Phone calls in are a way to engage with the audience as well as being cheap to call. E.g Jeremy Vines lunchtime radio on BBC Radio 2. Discussions are lead by the presenter, e.g Miles Jump in the News Quiz on BBC Radio 4. The new digital-only: BBC 1Xtra- New urban music, plus news, original in-house live music se...
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