Fay:

Advertising and marketing examples based on moving image and a print media.

This is the main section where the audience is well informed about the crisis in Gaza which this shown in this poster. It also gives an insight to what Save the Children has already achieved in helping people who may be affected. It uses tag lines such as "Enough is Enough" and gives information that "Relentless bombing in Gaza is killing a child even three hours. How many more must die before this stops?" This engages the reader as it gives a fact informing them of the impact due to the crisis but most importantly it gives the sense that it makes people feel sorry and bad for the people in Gaza. This then makes people donate which is what the campaigns purpose is to do. There are no specific colours used, however there are no bright 'happy' colours. In fact there are a use of dark lightings which can reflect on the purpose of the campaign. As mentioned below they use heart breaking information, persuasive and emotive language so that they can play on your heart string and make you feel bad if you don't help. They do this in their advertising campaign as it gives a hard sell approach due to it having a powerful meaning. This poster consists of half the page informing and the other half showing a mid shot of the reality of the effects of the crisis. This allows the audience to feel the pain that they are going through by the expressions shown in the photograph. There could be an element of hyperbole being used as they stated that a child is killed every three hours in Gaza, this could be exaggerated in some elements to shock the audience but it can also not be provable. The importance shown within this whole poster can show the fear of parents about losing their child in such a tragic crisis such as the bombings in Gaza. You can say that the narrative within this poster is portrayed in two ways: one which is when the campaign appears to inform what is happening and the second, a message being conveyed through the image which is, the story within many families who suffers the crisis.

In contrast to the print media, the moving image of the Gucci perfume advert uses many techniques in which to sell their product. They try to achieve this by using warm colours and wealth related aspects which connotes confidence within yourself which links in to the products they are selling. Within the advert their is no audio apart from a theme tune and the female introducing the new perfume towards the end of the advert. Also the product is used occasionally throughout the advert as it is shown to the audience through the use of the model and it being advertised towards the end of the advert. This enables the audience to see the product itself and what it looks like.  

This advert, uses the representation theory by Hall as it covers at least one stereotype which is femininity that's been used in many ways. One example would be that the model is represented as an ideal women as she is dressed quite glamorously (the sign) Which shows feminine confidence (codes). Additionally she is portrayed as a very attractive and skinny female which most beauty themed adverts choose to use. This can reduce many people as they may gather that they are not good enough or don't fit the criteria which the model looks like.