Fay:

Photo analysis 

Firstly we came up with the idea of having Selena Gomez as our unique selling point for our campaign. We wanted to show the feeling that Selena felt when she was confident with her own skin. So for the first image we used the opacity tool on photoshop to put two images together, this allowed us to show a contrast in her emotions as she was happier without her make up and how the product changed her skin and the way she feels. The images in general are bright to show freshness and happiness that comes with it, this helps the promotion of our product as it highlights our products message to owning healthy and fresh feeling skin which will ensure you with confidence and in result to that, happiness as well. The picture with make up is showing her being tense, highlighting that she doesn't feel comfortable as she finds the need to hide her imperfections with make up. On the other hand, the image where she doesn't have make up on, presents her as a happy and carefree person, it also portrays an idea that she is happier due to the products outcome in giving her the confidence.

For the second image there are similar techniques being used to create the contrast between her more relaxed look, showing confidence without make up to the different look she gives to when she does wear make up. This photo also contains the campaigns cover line "happier in your own skin" which addresses the purpose of the campaign which promotes the idea for teens to become happy and confident as their skin would become clearer.

The third image again shows a contrast with a filter and a no filter of Selena Gomez herself. However she only has no make up in both photos. This is also backed up with the caption "no filter, no problem" in other words explaining that nothing has to be perfect and that there is no need to use a filter. With these images we wanted to give out a message that you can get flawless skin and be confident to not use a filter. Underneath that, we used our slogan for our advertising campaign which is "This is natural beauty". The font matches the image in the relevance to it also being contrasted with colour i.e a black background with white writing. It's bold and large so it is readable as it's our main message. Our research was used underneath with smaller fonts by using a statistic to inform our audience on how important it is to teens to have clear skin. This font is clear and bold as we wanted to use an element of shock for our audience to see how many young girls have very little self confidence.

This is our logo which conveys the name of our campaign which is "love beauty" as we promote self confidence in natural beauty. Alongside our name we have our slogan. We chose this slogan as we wanted to promote natural beauty and the possibilities our product can create in having the 'perfect' skin without having to use make up. We decided that our tones of colour should work better if they were quite natural. So, light blues and greens were used to link to our natural themes. Similarly our motif of the heart and the leaf is to mirror our campaign.