Fay:

Save the children 
http://www.savethechildren.org.uk



Save the children is an organisation which strongly believes that every child deserves a future. They ensure that children have a healthy start in life, an opportunity to learn and protection from any harm. They said that "we helped 22.1 million children through our work in 2016" they also focus on 7 aspects which they cover such as: emergencies, education, child poverty, health, hunger, child protection and children's rights. They have an Emergency Fund which allows anyone who would like to give a donation which goes towards helping students up special groups for children, transportation of supplies and trained colleges who travel to help those in need.

This would mainly be aimed at adults who have an earning but most importantly I think as the advert and organisation is mainly about children, it's target audience can also be to parents as it would be thought that they would understand there struggles more as they have children of their own. The message this advert conveys is that there are millions of children all around the world who are living on the streets in other words child poverty. This is shown clearly as their clothes are not suited to the outdoor environment e.g no socks in a cold and rough environment, no bed only cardboard, no home and most importantly no family around. It shows the harsh conditions most children are facing till this day, it can also bring to the attention that these children could the develop life risking diseases, occur to harmful things/people etc.

The message is conveyed to some extent as it shows the poor conditions and the children's living state whether it was them sleeping on road corners, on newspaper in underground stations or even without their family. However this advert doesn't show what Save the children actually does to help. For example having an education programme to help them gain an education, training the poor to farm so that they can grow their own vegetables and livestock to increase their income, provide iron and vitamin supplements, distribute food and medical supplies and send trained doctor's/nurses abord to the ones who are in need and many more. Another thing Save the children does is that they protect those who are exposed to neglect, exploitation and those who are at risk of harm or abuse. They also help children recognise what their rights are and help their voices to be heard.

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