Fay:

Half term group work 

The product we chose to advertise is an skin care product which has an special all in one purpose of cleansing and tones uneven skin. Furthermore the product is dermatologically tested and approved, multi-vitamins and sensitive skin experts. A well known brand such as Simple is a UK leading brand for sensitive skin and also over 50 years.Simple has a goal to formulate skin care products which are suitable to all skin types. It is also apart of the consumer good company Unilever UK Ltd. Unilever is a multinational corporation which sell trusted products, they also own more than 400 brands including Lynx, Radox, Vaseline and many more.

Our aim is to target middle class teenage girls of any race as we believe and assume that this age group are more self conscious about the appearance of their skin. Which is why we want to work with creating them a product which can help them feel more confident in there natural look instead of hiding their true beauty with make up. We will have Selena Gomez as our unique selling point as she is popular young role model for this age group. Fortunately her popularity, good reputation and being young herself is believed to make our campaign more successful. 

We believe to inform our viewers with a fact that 'Having clear and healthy skin was important to 81% of young girls' which gives a reassurance to some that they are not the only ones who are insecure about their skin. We hope that using Selena Gomez will help persuade and sell our product as if the viewers know that she uses the product, people would believe and make them want to own it as it's been used by the famous Selena Gomez. To achieve this we aim to use close-up shots of her face with bright lighting so it can show the results of how the product has worked on her skin. Finally, our slogan is "This is Natural Beauty!" giving the message that you shouldn't have to rely on make up to make you beautiful. However the product should make you feel beautiful through showing their natural skin off. 

Comments

Post a Comment

Popular posts from this blog

Fay:

Newspaper analysis  We decided to call our newspaper 'The Generator' which supports our idea that we generate the latest news stories for people to be updated with what's happening around them. The Generator is a tabloid newspaper, which means it is less formal and more appealing to the eyes of younger audiences. It was decided that the masthead was going to be written in white as it makes it clearer to read, but also white refers to goodness or purity which reading the paper fulfils our readers minds with good news.  Our news stories were based on adverts linking to the town of Coulsdon but also includes stories like our main story " Beast from the East " which is related to a wide majority of the public the purpose of our main story was to highlight the major problems the snow had caused. This was why we wanted to make this our main story as it also informs the readers about transport. The headline " Beast from the East " is emphasised by ha...
Read more
Image
Analyising Film Posters and Film Trailers  This film poster advertises the new film, Identity Thief. Within this poster there are a multiple use of colour and lightning especially showing the split scene. This shows the contrast in many ways, one being the lighting of the photos, the female has loads of colour within her outfit and by far looks more happier then the male on the left. Secondly the contrast of colour for the male is more dull and unlike the females happy expression the male actor has a more harsher and confused look. The layout and design is not like most posters where for example there may be a key figure alongside a landscape behind. The font and typography can be described as quite thick, bold, and big. They only consist of a minimum of 3 colours, white, grey and yellow. However the use of yellow means that it highlights the important factors on the poster for example " Thief " can represent the genre of the film which could be partly action/crime...
Read more
                            My 60 second video about me                               This is a short video that shows pictures and a few clips of what I like doing and what I have previously done. I included images like what types of foods I like which also shows my culture as a Turkish Cypriot. I included pictures of what types of sports I did and my memorable experience, which was going to paintballing with my family, which I highly recommend as a family activity. There are many other pictures which shows where I go on holidays and what I like. I choose 3 specific transitions for my images and videos so it would look different then an ordinary.
Read more