The Radio Industry Keywords: Commercial / Public services radio broadcasters Other types of radio station (e.g college, community) National / Local / Global / Online Station Profile: Personality and Identity Logo and Visual Elements Cross-platform marketing Scheduling Speech-based radio: Genres (e.g discussions, call-in, news, documentary) Conventions (e.g use of presenter, contributors, studio / outside broadcast) BBC RADIO The BBC summarised: The BBC produces promotional videos. Cross-platform advertising promotes their station e.g tv channels. Websites for each station. Phone calls in are a way to engage with the audience as well as being cheap to call. E.g Jeremy Vines lunchtime radio on BBC Radio 2. Discussions are lead by the presenter, e.g Miles Jump in the News Quiz on BBC Radio 4. The new digital-only: BBC 1Xtra- New urban music, plus news, original in-house live music se...
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Film Industry including Mainstreams & Independent Mainstream and Independent films have the same regulation of BBFC which stands for The British Board of Film Classification which is also a non governmental organisation, founded by the film industry in 1912. Looking at vertical gratification, it shows how the company maximises their income and how they own all the stages in which they need to market. It can be said that Black Panther is a mainstream film, so in other words a high budget film which is also shown through its trailer. Its brought to the attention that their has been huge costs on their set design and costumes as various scenes were filmed abroad as the picture shows. It can be clear that this is a mainstream film by how the characters are clearly defined, showing a clear distinction between the hero and the villain. Stereotypes can be used to portray this, which allows the audience to gain quick knowledge and understanding of who the characters are and thei...