Theories Semiotics Created by Barthes Signs and Signifiers Sign = Form Signification = meaning we attach Encode and Decode Representation Created by Hall Signs and Codes Stereotypes creates meaning Based on inequalities Stereotypes reduces people Reception Created by Hall Encode and Decode 3 ways to respond to a media text: dominant negotiated oppositional Position/reading Identity Created by Gauntlett Identity is constructed using tools from media "Pick + Mix" Cultivation Created by Gerbner Repetition of representations =changes audiences perspectives
Posts
Analyising Film Posters and Film Trailers This film poster advertises the new film, Identity Thief. Within this poster there are a multiple use of colour and lightning especially showing the split scene. This shows the contrast in many ways, one being the lighting of the photos, the female has loads of colour within her outfit and by far looks more happier then the male on the left. Secondly the contrast of colour for the male is more dull and unlike the females happy expression the male actor has a more harsher and confused look. The layout and design is not like most posters where for example there may be a key figure alongside a landscape behind. The font and typography can be described as quite thick, bold, and big. They only consist of a minimum of 3 colours, white, grey and yellow. However the use of yellow means that it highlights the important factors on the poster for example " Thief " can represent the genre of the film which could be partly action/crime...
Advertising and marketing examples based on moving image and a print media. This is the main section where the audience is well informed about the crisis in Gaza which this shown in this poster. It also gives an insight to what Save the Children has already achieved in helping people who may be affected. It uses tag lines such as "Enough is Enough" and gives information that "Relentless bombing in Gaza is killing a child even three hours. How many more must die before this stops?" This engages the reader as it gives a fact informing them of the impact due to the crisis but most importantly it gives the sense that it makes people feel sorry and bad for the people in Gaza. This then makes people donate which is what the campaigns purpose is to do. There are no specific colours used, however there are no bright 'happy' colours. In fact there are a use of dark lightings which can reflect on the purpose of the campaign. As mentioned below they use he...