Tide analysis
Tide is a print based advert which was designed specifically for heavy - duty, machine cleaning. It was launched in 1946 by Procter and Gamble and became the brand leader in America. The advert also came out during the post war where everything started to develop for example technology developed rapidly as domestic machinery were being introduced. These certain products became desirable as they connoted the American dream. This advert is aimed mainly at women as they are seen responsible for the home, it can be said that it's more for middle class women how were more likely to be housewives back in the 1950's. The product is promoted to those women who spend most of their time at home cleaning or in other words performing their housewife duties. In addition, it gave a light of hope that women's time fulfilling their role would take them less the time they would have spent. Women were known for doing domestic labour which meant no washing machines, no dryers or hoovers. W